I’ve been making designs for an online T-shirt and merchandise shop called Titt’a Design for a few years now!
[How it all started]
One day in 2021, it all began with a random conversation with some close friends:
Y (girl): “Lately I’ve been really into churros—I even make them myself!”
S (guy): “Churros? Aren’t those the ones with sausage in them?”
Me: “You’re thinking of Chorizo! Hahaha!”
We all burst into laughter, and I jokingly said, “Maybe I should make a T-shirt about this.” And that’s how the first design was born!
The design shows a Churro… but if you look a bit closer… It’s actually a Chorizo! That goofy idea sparked a chain reaction, and I couldn’t stop coming up with more silly designs.
チョリソです！
ソフトクリームです！
[From First T-Shirt to Opening an Online Shop]
At first, I brought my design to a T-shirt print shop in Stockholm, picked a shirt, and finally created a one-of-a-kind T-shirt! I was thrilled at first, but soon I became picky.
- The fabric was too thin.
- I didn’t like the shape.
- It was expensive and still not satisfying.
So I did more research and found a interesting company in Germany that lets you open your own Online Shop. They offer various T-shirt options, plus other types of merchandise. I thought, “Why not try starting my own Online Shop too?”
[The Birth of the Brand Name and Logo]
If I’m going to have a shop, I might as well create a brand name and logo!
That’s how I came up with “Titta!” — Swedish for “Look!”
The idea behind the brand is to create original, colorful, happy, quirky, and funny designs that reflect how a Japanese person sees Sweden and how Swedes see Japan.
[Where the Shop Delivers]
At first, the shop only shipped from a warehouse in Germany to the rest of Europe.
Later, it expanded to the U.S., and now, thanks to a partnership with Marui Orimono Co., Ltd. in Japan, domestic shipping is also available!
[The “Titta” Models on Instagram]
Since the partner companies in Japan and overseas differ, the materials, shapes, and types of goods vary. That’s why I use illustrated characters as “Titta Models” to introduce new releases on Instagram.
[About The Designs]
【Swedish Design】
Our most popular design, “Mr. & Ms. Burger,” was inspired by Sweden’s burger boom about 10 years ago.
Other designs feature:
- A Swedish picnic (usually cloudy!) with a couple eating pizza.
- “Fika” (the Swedish coffee break).
- Swedish kids’ favorite foods.
- Unique mixes of Swedish and Japanese culture.
All designs are filled with love for Sweden!
[Japanese-Themed Designs]
We also feature Japanese language and cultural designs, like:
・The “A” and “I” from the A-I-U-E-O Japanese syllable series.
・Traditional Japanese themes like “kumi-taiso” (group gymnastics).
・Elements of Japan loved by both myself and Swedish fans.
・Japanese ingredients seen abroad—like satsuma mandarins!
[Colorful and Quirky Designs]
This is my specialty!
I create wearable designs with fun animals, nerdy touches, and personal obsessions.
They’re made to be easy to style and, most of all, things I’d love to wear myself.
[T-Shirt Materials]
Each design is made to last, and I want customers to wear them for a long time.
That’s why I pick the highest-quality items with lots of color options from my partner companies.
Most items have the same material and shape—so no surprises when you reorder your favorite shirt
[Product Pricing]
Because we work with print-on-demand companies and eco-conscious production (no overstock!), we don’t offer discounts or sales.
But the benefit is:
・I personally buy and love the quality.
・You can order any time—no need to wait for a sale.
So that’s the story behind Titt’a Design—a collection of original, unique designs inspired by friends, life abroad, and cultural exchanges.
My hope is that these fun creations bring joy and laughter to your home, your friends, and your conversations!
Hope You can find the design you like↓